About PUL
Our Story
PUL was created out of necessity after repeated, real-world frustrations experienced by clear aligner patients. From difficulty removing aligners to challenges with keeping retainers clean and managing treatment confidently, there was a clear gap in support tools, and PUL stepped in to fill it.
As the original innovator in this space, PUL helped create an entirely new category in dentistry. We remain the only aligner accessories company that is FDA registered, ISO 13485:2016 certified, CE marked, and MDEL certified — meeting some of the strictest global manufacturing and safety standards. Every product is made with food-grade materials and designed with the care of dental professionals who understand these tools go in and out of patients' mouths daily.
Read more about our story below:
PUL began in 2012 to help clear aligner patients in an orthodontic practice in San Francisco, CA.
Today, we strive to provide patients with a better treatment experience during their clear aligner journey. Our goal has been simple: improve the clear aligner experience with smart, supportive aligner accessories that patients actually want to use.
Innovative Products
Every PUL product we offer, from our signature aligner removal tool to chew tools, retainer cases, and hygiene kits, is thoughtfully designed with real patient feedback and guided by orthodontist insights to make the clear aligner journey easier and effective.
Dental anxiety is real
We provide approachable dental tools and accessories to make it less scary. From our double-threaded floss picks to our full aligner care pack, everything is made to feel familiar, not clinical.
